Myrtle on the Tiles

MYRTLE out on the tiles!

This is a really exciting time of year at Myrtle’s Kitchen! After much testing and tasting, we are due to add another couple of great new products to our range and are just coming to the end of the design process for our labels. I thought you might like to know a little more about our labels and how the tile design came about.

A collaboration with Herefordshire based designer Lucy Grafham, possibly one of the most talented women I know, produced our wonderful, happy labels.

Our first meeting to discuss potential design.

Lucy was inspired by tiles that were made in a village called Lugwardine, Herefordshire by William Godwin.


Photo: Hereford Times


In 1852, Godwin began creating gothic tiles at his factory and became one of the leading manufacturers in the nineteenth century, supplying the demand for churches, railway stations, schools, municipal buildings and umpteen private houses. You can still find the tiles decorating the local pubs!


Many think that our labels have a Moroccan feel, but nope – they are good old Herefordshire based!


If you look closely at each label you will find that they are all the same pattern, but different colour ways.


Our new products coming along are the “Philpotts Chilli Jam”. This is going to be a stonking hit. It is such a versatile chilli jam, its taste is multi layered – I am completely addicted! Wonderful on salmon, drizzled on eggs …. I’m in danger of boring you as I think I eat it on everything!


The second is a luxurious addition. We make a Seville Orange and Clementine Marmalade with addition of English Whisky for Liberty of London for their Christmas range and this is now going to be included into the Myrtle range. So delicious!


Keep a close eye out on our website shop for the launch and social media. You can also find all of our stockists on our website.


I hope our jars make you feel really happy when you open your kitchen cupboard and see them. That is really important to us! One customer has reused hers for stationary, one for spices and another uses them in the summer for posies of flowers in her garden. Roll on summer!


Jane x

p.s. don’t forget to look out for the new labels!

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