Chuckleberry? You don’t know what you are missing!

Not much to chuckle about?  Then let us help you.  

Have you tried our Chuckleberry Jam? If I had a penny for the times when I have been asked “What is a Chuckleberry?”  So here we go, prepare to be enlightened and when that question finally is asked on University Challenge, we will all be celebrating. 

Anybody who know us at Myrtle’s knows that we like to do things that are a bit different and the one and only jam that we make is no exception, Chuckleberry Jam.    Over 50% fruit our jam conjures differing reactions.   Some say sour, sweet, sharp ….   This berry is a master of disguise, but one thing that everybody agrees on is that it is delicious!

Myrtle’s Award Winning Chuckleberry Jam

This was confirmed when the Great Taste Judges awarded it two stars in 2017.  It was also talent spotted by Liberty of London who adopted us as one of their Artisan Produces and they offer it in their foodhall.

We are fortunate and can source the berries locally, they are grown in the Welsh Marches where it is quite a new addition to the fruit grown by Welsh Fruit Stocks.


Originally bred by Chas Welch in Norfolk who crossed a redcurrant with a gooseberry and Jostaberry (itself a hybrid of a gooseberry and blackcurrant).

The result is a blackcurrant-like bush that produces high yields of dark, superbly flavoured, attractive, versatile berries in mid-July. The berries make fantastic red jams and jellies, with flavours of all three fruits in their parentage. It has great potential for gardeners and food producers alike.  We have even added it to our Orange Marmalade and that is a great partnership

Welsh Farm Stocks also make an annual donation of 10% of your purchase price will be made to Macmillan Cancer Support or other cancer charities. They sell the Chuckleberry in memory of Sian, who passed away in September 2011 after more than 20 years running their family business.

There are so many suggestions on how to serve Chuckleberry Jam, here are just a few of our favourites:

  • A must have and a classic.   Scone, Cream and Chuckleberry Jam
  • Chuckleberry Jam makes the best filling for a Victoria Sandwich as it cuts through the sweetness.
  • About 5 minutes before removing a baked brie/camambert from the oven, add a teaspoon full of Chuckleberry Jam to the top of the cheese and leave in the oven to warm through.  You will however need more on the side.
  • If you are concerned about Carbon Footprint, replace Cranberry Sauce with Chuckleberry Jam on Christmas day.
  • Makes THE best Jam Rolly Polly.  Much better than the old school dinners version.  My experience of school dinners was not a happy one, so my personal opinion is all things are better!  Check this recipe out.  BBC Good Food Magazine is a fan of our Chuckleberry Jam, so it is apt that we use their recipe.

Am I in danger of boring you?  I could go on.

Liberty’s Chuckleberry is online  (link above) and you can buy from our own Myrtle’s online shop.

Happy Chuckleing!



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